Advertisers today are scattered between Mass marketing and Segment marketing. We at E-Toll Ads Media are a full-fledged Segment marketing (focused on Demographics and Psychographics information) company which allow our advertisers position their brand or product to the three important parameters (Segmentation, Targeting & Positioning) more efficiently. E-Toll Ads Media offers advertisers to quickly exploit their opportunities with a higher profitability.
SEGMENTATION
In today’s advertising industry most of the advertisers are confused to measure the reach and response of their campaigns.
Most of the advertisers does not communicate the same message to all the customers. Each campaign is designed to appeal to the unique wants & needs of a special group.
TARGETING
It’s always better to decide the target groups with more efficient ways without reducing the impact of the campaign.
This type of analyzing the target groups will enable the profitability with effective and economical pricing options.
POSITIONING
This is the most crucial step as, the advertisers have to carefully position their products to target the most valuable customers.
Advertisers need to consider themselves, why and where customers need to buy their product rather than those of their competitors. A good value proposition of the product offering will always be appreciated by the end customers.
